New CEO Leads in Caring for Frontline Workers at Rolling Fields Communities

Lisa Haglund, Heritage Ministries President and CEO, shared details this week on her new “Feeding the Hearts of Heroes” campaign at Rolling Fields Elder Care, a Heritage senior living community in Conneautville, PA.

Haglund stated, “The work our employees do each day is heroic, but especially during the COVID-19 pandemic, they have worked tirelessly. During this difficult, and often stressful time, they and their families have sacrificed so that our residents can continue to receive the same compassionate care Rolling Fields has always been known for. We recognize that and share the same love with them that they share with their residents daily. It is important to us that we both celebrate and care for our employees. To our employees – we see you, we thank you, and we love you.”

She shared that Rolling Fields will focus on taking care of all employees through a mind, body, and soul approach, with the campaign they have aptly named “Feeding the Hearts of Heroes,” which is a part of their #HeritageStrong movement.

“#HeritageStrong is all about the members of our entire Heritage family nationwide. We support and care for each other – Heritage is home, for all of us, and we keep that theme in everything we do. Family cares for family.”

She went on to state that, already, Rolling Fields employees, along with all Heritage employees nationwide, now receive free weekly meals for them to take home and share with their families. “We know how hard it is to work a long shift, and then go home and prepare a meal. We wanted our employees to be able to enjoy family time by providing them with a prepared dinner so that they could spend more time with their loved ones and not have to worry about the stress, or preparation, of a meal.” Each week, employees choose from meal choices and then pick up the meal at Rolling Fields to take home and be enjoyed.

Rolling Fields also will be offering all employees free mental health care in both group and personal settings, complimentary massages with a licensed massage therapist during their shifts, and meals provided free of charge while working as a part of the new employee care program.

“Nothing we can do will ever thank our teams enough. But we come together in love and appreciation to our heroes. We ask families in our communities to come alongside of us in thanking our teams, who are caring for the generation that raised us,” she concluded.

Heritage Ministries, the parent company of Rolling Fields, was founded as the Orphanage and Homes of the Free Methodist Church in 1886 and has grown from its original campus in Gerry, NY, to six locations in New York, with additional affiliations across the United States. As a not-for-profit provider of senior care and housing, Heritage is a leader in the industry, employing approximately 1,500 team members, and serving over 2,500 individuals annually. With locations in New York, Pennsylvania, Illinois, and Washington, Heritage and its affiliates provide rehabilitation and skilled nursing services, independent retirement housing, and assisted living. Homestead Stables provides intergenerational equestrian opportunities as well as boarding, training, lessons, and a therapeutic riding program. In addition, childcare is provided at two campuses, allowing for intergenerational programs. For more information on Heritage Ministries, please visit